Clarity and confidence for the business you've built.
JAYA is a virtual, bilingual accounting and tax advisory firm serving small business owners across the DMV. Personal guidance from a CPA who treats your numbers like they're his own.
"You'll work directly with me — one CPA who knows your business by name, in English or Spanish. No call centers, no rotating team."
Full-service accounting, built around your business.
Accounting & Bookkeeping
Clean, current books you can actually read. Monthly reconciliations, financial statements, and dashboards that show where the money goes.
Tax Preparation & Planning
Proactive strategy year-round, not just in April. Individual and business returns filed accurately, with planning that lowers what you owe.
IRS Representation
As an Enrolled Agent, Dan can represent you directly before the IRS — notices, audits, and back taxes handled with a steady hand.
Business Advisory
Entity selection, cash-flow planning, and the financial guidance that helps you grow — from your first hire to your next location.
Dan Herrera, CPA, EA — founder of JAYA.
Dan is passionate about helping small business owners navigate their finances with clarity and confidence. Based in Montgomery County, he built JAYA to give entrepreneurs the kind of hands-on, personal guidance that big firms rarely offer.
He's proud to be a growing part of the Hispanic business community in Maryland — meeting clients where they are, in English or Spanish, in person or fully virtual.
Trusted across the DMV, in two languages.
"Having worked with other tax firms in the past, I can confidently say JAYA is the most professional, reliable, and reputable accounting service I have come across. If you're a first-time business owner, JAYA will be with you every step of the way."
"Awesome experience with Dan. I was in a tricky situation cutting it close to the tax deadline, but he reassured me and was very thorough and efficient too. I'll be going back to Dan in years to come, and I've referred friends of mine to him."
"We retained JAYA for tax services and were extremely satisfied with their professionalism, communication, and confidentiality. Our taxes were completed in a timely manner and we were kept abreast throughout the process. Great working with a trusted company."
Request a quote in under two minutes.
Tell us a little about your business and we'll follow up with a clear, flat-rate proposal — no jargon, no surprises.
JAYA Accounting & Consulting Services, LLC — virtual, bilingual accounting for the DMV's small businesses.