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JAYA Accounting & Consulting Services, home
About us

A husband-and-wife team, and a small firm on purpose.

JAYA is Dan and Fini Herrera. You'll talk to one of us, not a call center, in English or Spanish.

Dan and Fini Herrera smiling together at a community event

Our story

We met in college in 2012, though our families had already been neighbors for years. JAYA means “victory” in Malayalam, Fini's native language. It was also the name of Fini's grandmother, a remarkable woman whose kindness and strength we hope to carry into our work. JAYA began in 2024 as a side practice and fully launched in May 2026.

Accounting and cybersecurity both come down to trust, and trustworthiness is at the heart of everything we do. We serve clients in English and Spanish because of Dan's family background and because we saw a real need in our community. As a Christian-based practice, we also volunteer with SASDAC’s Possibility Ministries, a compassionate, inclusive ministry supporting individuals with diverse abilities and special needs.

Why we chose this community

This work is personal for us. Through people we love, we've seen up close what it's like to sit across from a professional who doesn't understand the world you're living in: the therapy schedules, the insurance battles, the quiet worry about what happens after. We built JAYA to be the team we wished they'd had: people who get it, who explain things plainly, and who help families plan with confidence instead of fear.

The two people you will work with

Dan Herrera

Dan Herrera

Accounting, tax & advisory
CPAIRS Enrolled Agent

Dan is a CPA and an IRS Enrolled Agent, which means he can represent clients before the IRS. He leads all tax, accounting, and advisory work at JAYA.

Dan believes good financial advice should be clear, patient and personal. He works with families raising children with special needs, adults planning for independence, the providers who serve them, and nonprofits, in English or Spanish. His goal is simple: every client should understand their numbers, know their next step and feel they have someone in their corner.

Fini Herrera smiling in a downtown office

Fini Herrera

Cybersecurity
CompTIA Security+GIAC GSECGIAC GCEDGIAC GCLD

Fini is a cybersecurity analyst with a degree in cybersecurity and more than five years of experience protecting the systems and data of a Fortune 100 company. That work meant defending a large enterprise against constantly changing threats, and Fini now brings the same expertise to JAYA, where the focus is helping small businesses guard against cyberattacks.

Small businesses face many of the same threats as large corporations, usually with fewer resources to fight them. Fini closes that gap by pairing enterprise-level security knowledge with practical advice that fits a small business. Fini holds industry-recognized certifications, including CompTIA Security+, GIAC GSEC, GIAC GCED, and GIAC GCLD, and keeps learning to stay ahead of new threats.

Fini is also committed to teaching. Beyond securing systems, Fini works to give small business owners and their teams the knowledge and habits they need to keep their information protected. The goal is clear: every business Fini works with should feel confident, prepared and secure.

How we work

Plain language

If we use a technical word, we explain it.

Patience

Questions are welcome, as many times as needed.

Clear roles

Dan handles accounting and tax. Fini handles security.

Working together

We coordinate with your attorney, planner, and IT provider.

Hablamos español.

Every service, every meeting, and every document is available in English or Spanish.

Office · 9841 Washingtonian Blvd, Ste 200, Gaithersburg, MD 20878
Serving · MD, DC, and VA in person; clients nationwide by video

You don't have to figure this out alone.

Book a free 30-minute consult. Tell us what's going on, and we'll tell you honestly whether we can help.