A real advisor in your corner — not a call center.
JAYA Accounting & Consulting Services, LLC is a virtual, bilingual accounting and tax advisory firm based in Montgomery County, Maryland — built to give small business owners the clarity and confidence they deserve.
Dan Herrera, CPA, EA — founder of JAYA.
Dan is passionate about helping small business owners navigate their finances with clarity and confidence. He founded JAYA to give entrepreneurs the kind of hands-on, personal guidance that larger firms rarely offer — where you always work directly with the person who knows your business.
As both a Certified Public Accountant and a federally licensed Enrolled Agent, Dan can handle everything from monthly books to representing you before the IRS. He serves sole proprietors, freelancers, LLCs, S-corps, restaurants, and retail businesses across the DMV.
Accounting that feels personal.
One dedicated advisor
You work directly with Dan — no rotating account managers, no call center. Just a CPA who knows your name and your numbers.
Fully bilingual
Every conversation, document, and filing handled in English or Spanish — whichever makes you most comfortable.
Virtual & local
Meet online from anywhere, or in person across Gaithersburg, Germantown, Rockville, and the greater DMV.
Clear, flat-rate pricing
Know what you'll pay before we start. Transparent proposals, no jargon, and no surprise hourly bills.
Proud to serve our community.
Dan is proud to be a growing part of the Hispanic business community here in Maryland — meeting clients where they are, in the language they prefer, whether across the desk or across a video call.
When you succeed, the whole community grows stronger. That's the work JAYA is here to do.
Let's talk about your business.
Book a free 20-minute consultation — English or Spanish, on your schedule.
JAYA Accounting & Consulting Services, LLC — virtual, bilingual accounting for the DMV's small businesses.